Clash Royale
"That’s the King Talking"
This campaign highlights the competitive spirit within us all—the drive to be the best. In a world where competitiveness is often seen as negative, this campaign celebrates those who embrace it. The King recognizes and calls upon those who are truly worthy, those who strive to be the fastest, the strongest, the smartest. Through Clash Royale, players are encouraged to channel their inner competition, knowing that only those ready to rise to the challenge will hear the King's call. It’s about proving your worth and claiming victory, because when the King speaks, he speaks to the worthy.
OOH
Street Camera
On the streets, in real life — we’re spotting true competitors and crowning them with the spotlight they deserve.
